The connection between the Jewish people and Beit El goes all the way back to our forefather Abraham when he built an altar to God after arriving in the Land of Israel.
From there he moved on to the hill country east of Bethel and pitched his tent, with Bethel on the west and Ai on the east; and he built there an altar to God and invoked God by name. (Genesis 12:8)
The name Beit El was the name our forefather Jacob called it, as it was the place where God revealed himself to Jacob and repeated the convent that had been made with his Grandfather Abraham.
Biblical and archeological evidence reveals a Jewish presence in Beit El throughout the centuries.
In modern times, Beit El was one of the first communities in Judea and Samaria to regain a Jewish presence after the Six Day War of 1967. A courageous group of Jewish pioneers set out in 1977, just like Abraham nearly 4000 years earlier, and set up camp on the rugged mountain terrain of ancient Beit El, fulfilling the prophecy given to their ancestors on that very site.
The community has come a long way since those early days with no electricity or running water, cooking food and trying to keep warm using simple gas stoves. Beit El now boasts a population of nearly 7000 people with thriving cultural, educational and religious institutions.
If you visit Beit El today, you may be forgiven for thinking you have stepped back in time to a world more innocent than today. This unspoiled hillside community where children play outside, and signs warn drivers to be careful of them feels like a little oasis. Yet the reality is that this idyllic picture exists against a backdrop of danger. Beit El is surrounded by six hostile Arab villages that want to erase the Jewish presence from this biblical town. The threat of violence is never far away.
What’s more, Beit El’s many skilled artisans and producers, making everything from sheep’s wool blankets to fine wine are facing economic hardship due to the effects of the BDS movement.
Some may ask whether the covenant God made with Abraham thousands of years ago, and confirmed with Jacob, still stands today. But for the Jewish families living on the front line in Beit El, risking their lives to dwell in the land promised to their ancestors, their faith in God’s covenant is as sure as the rocks they’re standing on.
Lev Haolam is proud to work with many producers living in communities across Judea and Samaria, including in modern-day Beit El! It is here where Herby Dan runs his popular bakery business, Herby’s Bake Shop, which produces a whole range of delicious baked goods, including a special range made for Lev Haolam’s subscribers! For people like Herby, who moved to Israel all the way from Memphis, Tennessee (USA), living in a place like Beit El is a blessing as it allows him to feel a close connection to the Land and our forefathers.
Wherever you find yourself in the world, with Lev Haolam, you have the opportunity to create an everlasting bond with Israel.
Included alongside is an exclusive magazine featuring interviews with the pioneers, and fascinating articles about the Land of Israel, allowing you to discover and learn more about the Holy Land than you ever imagined possible! Most importantly, these products, whether it is a delicious box of biscotti made in Beit El by Herby Dan, or a fabulous bottle of wine from the Golan Heights, have been made with you in mind. When the pioneers make their products, they do so with love, care, and gratitude to their family who is supporting them and Israel. That family is YOU!