Ariel finished high school at Kibbutz Sde Eliyahu and, like all young Israeli men, entered the army for military service. He served the land and people of Israel as a combat soldier in the well-respected Golani unit, where his son has followed in his footsteps and is a Golani officer!
Ariel's father established Adanim Tea and Ariel became his right-hand man, quickly learning the ins and outs of the tea business. In Rehovot, Israel, he studied for and received a degree from The Hebrew University specializing in herbal tea.
He not only earned his academic credentials but was also blessed to meet his first wife, with whom he established a home and raised a family. All his children have worked with him in the business at various stages. Currently, his son has stepped away to finish his studies, while his daughter manages all the marketing for the company. His youngest son is in high school but often helps his dad at the factory during school holidays.
The business began as many family businesses do, with passion and an adventurous spirit.
They were excited when they bought their first tea bagging machine, which allowed them to increase their production and offer tea bags! The family is proud to say that more than twenty years later, their first machine is still in use in their factory!
Adanim’s herbal teas represent the best of Israeli cultivation, with the herbs coming directly from the farms grown with natural pest control and specially developed cultivation methods.
Ariel immediately started creating blends, using the organically grown herbs and flowers from his partner farms. He implemented his knowledge of herbs and herbal teas from his university education and soon found that he had a gift for creating tea blends that were healthy, delicious, and unique to the market.
Adanim developed a following of loyal fans in Israel and abroad due to Ariel’s commitment to creating the highest quality tea possible, always proudly labeled ‘Made in Israel.’
He is undaunted, and over the years, he taught himself to speak, read and write French to better represent Israel and his company in France and Europe. While losing business because he is Israeli is painful, he is committed more than ever to continue building his business and sharing the beauty and sweetness of the Holy Land with as many people as he can reach.
Wherever you go, you see green fields and farms flowing with an abundance of agricultural produce. Vineyards and olive groves produce the choicest grapes and olives for fine wines and olive oils, and the pioneers are busy in their laboratories, manufacturing facilities, and art and design studios creating products filled with love and dedication.
Each pioneer is deeply connected to the Holy Land.
Professor Alon and his son Ariel exemplify that connection by harnessing the natural goodness of the land in order to create wonderful products, just like the herbal teas of Adanim Tea!