Get to know Eden Aviely, the founder of Sabon Eden!
We were so excited about this unique mixture of practicality and art that we wanted to learn the story of the person behind the soap.
- Hi Eden, thanks for taking the time to meet with us! Before we start talking about making soap, can you tell us a little bit about yourself?
- Wow, economics and statistics. Your interests are clearly related to running a business, but the connection to soap making is a surprise. How did it start?
- What a lovely passion story. So how did that hobby transform into a business?
One day, I noticed that there was going to be a fair at the university, so I decided to open my own booth and sell soap to people. After seeing people's reactions, I opened up my own website. It all started to become more serious, but I was still studying at the time, so I felt like it was a fun side project.
But don't get me wrong, this side project was becoming bigger. I was making all of the soap at my family's house at the time, and my mom was getting stressed about the amount of soap I was storing in the living room. At first, I asked for one shelf of a cabinet, but I quickly filled up the entire cabinet. My mom was not so happy to see soap bars taking over the house, but I know that everyone loved the smell!
For two and half years, I was making soap from that house and I was driving my family crazy. I was thinking of ways to make a change. I even planned on building a shed in the yard that would function as a soap studio. I was about to pour concrete for the foundation, but then I decided to take a different route. I followed another dream I had, which was to move to the north of Israel.
- That is a big change, and at such a difficult time. This must have been during the peak of Covid, and you were getting your business off the ground. How did this move to the north happen?
I was still a student at the time, but all of my classes moved online. Then, one day, I traveled to the north to visit a friend and I just fell in love with the area — the nature up there is amazing and the people are so special. Now, when I walk through my village, I see wildflowers, Mount Hermon, which is covered in snow throughout the winter, and so many other amazing sights.
Also, since moving to the north, I reconnected with certain aspects of my traditional upbringing. I started learning about the Jewish mystical tradition, and stopped working on Shabbat [the Sabbath]. I have a new growing appreciation for the spiritual side of Judaism that opened up to me since moving to the north.
- That sounds lovely. The nature and the deep connections must be inspiring. What about your business? How has that evolved since moving to the north?
After finishing my degree, I decided to focus all of my energy on the business. I already loved making the soap, and then the next step was figuring out how to sell it. I had some customers through my website and started to make connections to some boutique stores in Israel, but the real game changer for me was connecting to Lev Haolam subscribers. Really, that first big order changed my business and my whole life.
That first order felt like fate was telling me that I had found the work I need to do. Just to complete the order, I had to restructure the whole business. I bought machines to help make the soap in larger quantities. I also needed to start hiring people. Up in the north, there aren't that many jobs for people. So, once I announced that I was looking for help, I was overwhelmed with responses. All in all, Lev Haolam forced Sabon Eden to scale up, which transformed my hobby into an official business.
- That is so nice to hear. At Lev Haolam, we love encouraging entrepreneurs to pursue their dreams, and it's so encouraging to hear another success story! As you know, people loved receiving that first batch of soap, which is why we connected with you to make another order. Can you tell us what people will be receiving this month?
Sure. It's my favorite soap. I use it myself everyday! I make sure to source really high quality ingredients, such as lavender, lemon grass, and geranium. I also added rose petals, which give the soap an interesting texture and aroma. The oils are also really great. I used shea butter, cocoa butter, and, most importantly, olive oil. It was very important for us to make this soap with olive oil because of the special relationship of the olive tree to Israel. I hope people realize that every bar has oil made from olive trees that were grown in Israel!
It is amazing for me to think that people around the world will be using my soap. These little hand-crafted bars are great for your skin, but they are also packed with meaning. They represent my desire to get in touch with the land of Israel, to live a more natural life, and to be a young entrepreneur — following my dream and bringing more jobs to Israel. Things are looking good right now, and I really couldn't have done it without the help of Lev Haolam supporters!
It's always so inspirational to see young entrepreneurs such as Eden succeed in turning a dream into a reality, especially when they have so much love and passion for their products!
It is truly special that we can work with hundreds of pioneers like Eden, who have an unbreakable faith, a deep connection to the land, and are committed to making products beneficial for body, mind, and soul! With Sabon Eden's soaps, you are giving your hands the ultimate spa experience! They will be left feeling soft, smooth, and revitalized and the smell, coming from ingredients derived from Israel's nature plus the purest Israeli olive oil, is incredible! We were so glad to have the opportunity to provide Eden with a platform to make her biggest order on behalf of the thousands of subscribers to Lev Haolam's monthly surprise packages. Based on the feedback we received, we know they are hoping for some more very soon!