Discover the Spirit of Israel Through Boaz Ido's Olive Oil

Boaz Ido, the passionate founder of Carma, has dedicated over 30 years of his life to reviving ancient agricultural practices in the community of Alon, nestled in the Judean desert east of Jerusalem. Carma, produces high-quality olive oil that not only delights the palate but also connects people to the Bible and the rich history of the Holy Land.

Boaz Ido didn't just start a business; he embarked on a mission. Living in Alon, he founded Eretz Bereshit, or the "Land of Genesis," an educational farm that brings the ancient world to life. Visitors are greeted in the style of Abraham, sitting on the floor in oriental tents, sipping herbal tea, and snacking on dates and almonds. Boaz's connection to the Bible and the land is profound. He decided to revive an abandoned olive orchard along Route 1, the historic road from Jerusalem to the Dead Sea, driven by a vision to reconnect people with the land’s biblical roots.

Carma’s mission goes beyond producing olive oil. It’s about reviving the ancient connection to the land of Israel. The olive grove Boaz rejuvenated was initially planted in 1979 but fell into neglect. Seeing the stumps every day, Boaz felt compelled to act. He approached the local administration with his vision, received approval, and got to work. His dedication transformed a barren field into a thriving orchard, producing some of Israel’s finest olives.

Olives hold a special place in the Bible, being one of the Seven Species with which the Land of Israel is blessed. Boaz’s grove, at the foot of the Mount of Olives, produces oil that is not just for eating but also holds religious and historical significance. Used for anointing kings and lighting the Menorah in the Holy Temple, olive oil has been a part of Israel’s spiritual and cultural fabric for millennia. Carma olive oil is a continuation of this sacred tradition.

From those initial stumps, Carma has grown into a renowned brand. Boaz’s olive oil is celebrated for its exceptional quality. Realizing the potential of his product, Boaz built a small factory near his orchard to process the olives within two hours of harvesting. This ensures the highest quality extra virgin olive oil. His dedication to quality is unwavering: “The quality of our olive oil is something we are not willing to compromise on. We filter many olives out and produce our oil only from the best olives.”

Boaz’s partnership with Lev Haolam has allowed his story and products to reach a global audience. Through Lev Haolam, people who love the Bible and want to support Israel can enjoy Carma olive oil, knowing they are directly supporting an Israeli pioneer. Boaz dreams of welcoming these supporters to Eretz Bereshit one day to see firsthand the connection between the land and its people. Until then, he is happy to share his olive oil, hoping its unique flavors will help people feel closer to Israel.

Boaz Ido’s journey with Carma is more than a business venture; it’s fulfillment of a dream to reconnect with Israel’s ancient roots. His olive oil is a testament to hard work, dedication, and a deep love for the land and its history.

As a member of Lev Haolam, each bottle of Carma olive oil you receive is a piece of Israel, crafted with love and care. It’s not just about enjoying high-quality olive oil; it’s about feeling a part of Israel’s ongoing story. Through Boaz’s story and his olive oil, you can taste, touch, and experience the rich heritage of the Holy Land.

Being a Lev Haolam member means forging a deep, heartfelt connection with Israel. Each box is filled with products crafted by Israeli artisans, embodying their love and dedication. When you receive these items, like Boaz Ido’s Carma olive oil, you're not just getting high-quality goods; you're experiencing the goodness of the Holy Land. Each product tells a story, bringing you closer to the people who made them.

This isn’t just a subscription; it's a way to feel loved and cared for by Israel, much like receiving a cherished gift from a family member.

This relationship goes both ways. While you help support these families, they, in turn, share their love and gratitude with you through the products they create. It’s a beautiful cycle of giving and receiving, where each party feels valued and appreciated. The connection you build with Israel through Lev Haolam is profound and lasting. Your support helps sustain Israeli families making you a vital part of Israel's story.