A chance meeting with Fania Feitelson, a chemist and new immigrant from Russia, became a turning point. Her knowledge and formulas helped shape the foundations of MASIK’s natural cosmetics.
Today, all MASIK products are handmade in a small factory in the Golan Heights, using only high-quality cold-pressed oils and pure essential oils. The company continues to work with a small team of chemists who develop new formulas rooted in the same values: simplicity, integrity, and respect for nature.
Through Lev Haolam, MASIK shares its products with people around the world — supporting Israeli families, local craftsmanship, and a way of life deeply connected to the land, one natural product at a time.