Enter your name and email to experience Israel through 10 products and 10 video recipes — straight from the heart of the Land.
Feel the Flavors
Hear the Stories
Step Into the Soul of Israel
A Glimpse Inside —
3 Of The Treasures That Define Israel
This earthy, tangy mix of hyssop, sesame, and sumac is a cornerstone of Israeli flavor. It’s sprinkled over hummus, mixed into olive oil for dipping, or used to season meats and breads.
The moment you open the packet, its scent brings back memories — of breakfast tables in Jerusalem, picnics in Galilee, and laughter echoing in sunlit kitchens.

This Za’atar Salt packs the punch of Israel’s wild herbs and sun-dried salt — bold, earthy, and straight from the land.
Za’atar — Israel’s Favorite Wild Herb Blend
Galilean Extra Virgin Olive Oil
Harvested from ancient groves in the hills of the Galilee, this golden oil has nourished generations. Its peppery flavor and grassy aroma are as authentic as the land itself.
Drizzle it over warm challah. Roast your vegetables in it. Or just dip in with fresh bread — and you’ll understand why olive oil has been sacred here for centuries.

Each bottle of Carma’s olive oil is a golden thread to the Bible — cold-pressed in the Holy Land, it echoes the same orchards that once lit lamps and anointed kings.
This isn’t just food. It’s a taste of history.
You’ll feel like you’ve bathed in the stillness of the desert itself.
One whiff, and you’re in Israel.
Formed naturally in the world’s lowest place, these salts are rich with over 20 minerals found nowhere else on Earth. Used in both ancient healing and modern skincare, they offer a rare kind of renewal.
A simple soak in warm water with these crystals softens skin, relaxes muscles, and connects you with a tradition over 2,000 years old.

Infused with minerals from the lowest place on Earth, this creamy wash leaves your skin soft — and your spirit stilled, like the Dead Sea at dawn.
Dead Sea Mineral Salt Crystals
What if you could taste Israel…
without stepping on a plane?
Not the version from the news.
But the real Israel.

The warmth of rosemary growing wild on sun-bleached hills. The sweetness of honey stirred into strong morning coffee. The smooth edge of hand-shaped clay — still warm from the kiln.

You can’t buy these moments in a store.
But you can step into them.
We’ve created something for those who love Israel… but want more than just headlines
Something that feels alive — a quiet, immersive space where you can experience Israel even from afar.
A place that feels like wandering through a sunlit artisan market in Jerusalem...
or being invited to sit at a kitchen table in the Galilee, where recipes carry generations of love.
We call it
The Heartland
The Top 10 most treasured products of Israel, each with its story
10 bonus family recipes passed down and lovingly shared
And vivid, rich photos, videos, and artisan stories that transport you to the Land
Just your email unlocks the door. No cost. No catch.
It’s a beautifully curated, free-access website where you’ll explore:
And that’s just 3 of the 10
No purchase needed. Just your heart — and your curiosity.
Delicious video recipes and digital cookbooks
Inside The Heartland, you’ll find
And a gentle invitation to keep discovering Israel with us
Stunning product stories and artisan videos
Maps showing where each product comes from
Join us now to discover Israel’s most loved products. Free. Real. Beautiful.
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