Discover how Idan Zait's passion for the Dead Sea and his commitment to community empowerment created the exceptional 424 Salt brand!
From a simple grain of salt, 424 Salt has been made into something extraordinary by its founder, Idan Zait. 424 Salt is located close to the Dead Sea in the Jordan Valley and is identified with its gourmet culinary salts and creative seasoning.
His story goes back to when he was a paratrooper for the IDF and developed a deep relationship with the land. This connection enabled him to start experimenting with using Dead Sea salt in cooking as opposed to using other traditional types of salts.
Through this approach, he has built a small business that not only produces high-end salts but also offers significant job opportunities for people living with learning disabilities. Idan’s journey is an illustration of passion, innovation and communal assistance.
His story goes back to when he was a paratrooper for the IDF and developed a deep relationship with the land. This connection enabled him to start experimenting with using Dead Sea salt in cooking as opposed to using other traditional types of salts.
Through this approach, he has built a small business that not only produces high-end salts but also offers significant job opportunities for people living with learning disabilities. Idan’s journey is an illustration of passion, innovation and communal assistance.
From Passion to Purpose: The Story Behind 424 Salt
Founding Vision: A Pioneer’s Journey
Idan’s story as the founder of 424 Salt who fell in love with the region around Dead Sea where it had been formed is no less than an inspiration. As an IDF paratrooper, Zait had spent significant time in the Jordan Valley which allowed him to forge a strong relationship with land. This resulted from the connection between him and the unique and mineral-rich salt.
Typical oceanic or Red Sea culinary salts were not enough for Idan who saw potential in these mineral-laden Dead Sea salts that are more popularly used in cosmetics than eaten. His innovative spirit led to the creation of 424 Salt, bringing a new dimension to gourmet cooking. His vision was clear: to produce the highest-quality salt using traditional methods while strengthening the Jewish connection to the Biblical Heartlands of Judea and Samaria.
Typical oceanic or Red Sea culinary salts were not enough for Idan who saw potential in these mineral-laden Dead Sea salts that are more popularly used in cosmetics than eaten. His innovative spirit led to the creation of 424 Salt, bringing a new dimension to gourmet cooking. His vision was clear: to produce the highest-quality salt using traditional methods while strengthening the Jewish connection to the Biblical Heartlands of Judea and Samaria.
Mission, History, and Biblical Significance
IIdan’s company honours the ancient Biblical history of the Dead Sea region by refining its salt using traditional, handcrafted methods. His regard for the land on which he stands today is reflected in each salt grain he produces. Besides, through employing persons with learning disabilities, Idan ensures that his enterprise contributes positively to society as it reflects compassion and community values inherent in Israeli culture and traditions.
Overcoming Challenges and Achievements
424 Salt quickly became an addition to Israel's culinary scene. From tourists’ centers near the Dead Sea to duty-free shops at the airport, Idan’s products are available across Israel. Distinguished Israeli cookery experts like Yisrael Aharoni began using 424 Salt thus sealing its reputation as one of the finest in the Land!
Nevertheless, despite COVID-19 pandemic disruptions that affected tourism as well as sales, Idan managed to overcome all difficulties due to his resilience and business acumen. His ability to pivot and adapt has been crucial in maintaining 424 Salt's success. The transition from relying heavily on tourist sales to finding alternative markets showcased Idan's entrepreneurial spirit and dedication to his team and community.
Nevertheless, despite COVID-19 pandemic disruptions that affected tourism as well as sales, Idan managed to overcome all difficulties due to his resilience and business acumen. His ability to pivot and adapt has been crucial in maintaining 424 Salt's success. The transition from relying heavily on tourist sales to finding alternative markets showcased Idan's entrepreneurial spirit and dedication to his team and community.
Partnership with Lev Haolam: A Lifeline
This partnership has been a lifeline for 424 Salt from Lev Haolam. The coronavirus crisis came and tourism was stopped where in one night 60% of the company’s sales vanished. Lev Haolam chipped in, giving Idan a global reach. This cooperation helped retain sales, while also enabling Idan to retain his loyal team of employees. With the support of Lev Haolam, 424 Salt managed to sail through the storm without any layoffs or unpaid leave.
Through this collaboration, Idan’s business became more exposed to international customers interaction, and a sense of community spirit. His connection with members passionate about supporting Israel has brought 424 Salt it to a global audience!
Through this collaboration, Idan’s business became more exposed to international customers interaction, and a sense of community spirit. His connection with members passionate about supporting Israel has brought 424 Salt it to a global audience!
The story of 424 Salt is an amazing one about innovation, resilience and community spirit by Idan Zait!
He has created a product that is both exceptionally made and closely linked to its history through his understanding of how Dead Sea salt works best. From humble beginnings, he has built a brand that not only produces gourmet salts but also uplifts the community by employing individuals with learning disabilities, showcasing his compassionate and inclusive spirit.
424 Salt's success is a reflection of Idan's dedication to preserving the ancient traditions of the land while bringing its unique flavors to the world.
We are here to support many like Idan, pioneers who pour their hearts into their work and contribute to the rich tapestry of Israeli culture and heritage.
424 Salt's success is a reflection of Idan's dedication to preserving the ancient traditions of the land while bringing its unique flavors to the world.
We are here to support many like Idan, pioneers who pour their hearts into their work and contribute to the rich tapestry of Israeli culture and heritage.
Experience Israel’s Heartbeat: Support Families with Lev Haolam's Curated Boxes
Every month, Lev Haolam curates boxes filled with unique items that support a variety of Israeli pioneer families, among them, like Idan Zait. Each box you receive from Lev Haolam is more than just a collection of high-quality products; it’s a lifeline for small, family-owned businesses in Israel.
Our mission is to share Israel's love with you while ensuring your happiness through carefully selected, exceptional products. Each item is rigorously quality-checked, and we take pride in presenting you with goods that carry the stories and efforts of the artisans behind them.
Our customers' satisfaction is reflected in our outstanding 4.8 rating on Trustpilot, with over 1,000 reviews praising the joy and connection our packages bring to them.
Our mission is to share Israel's love with you while ensuring your happiness through carefully selected, exceptional products. Each item is rigorously quality-checked, and we take pride in presenting you with goods that carry the stories and efforts of the artisans behind them.
Our customers' satisfaction is reflected in our outstanding 4.8 rating on Trustpilot, with over 1,000 reviews praising the joy and connection our packages bring to them.
By supporting Lev Haolam, you are making a significant impact on the lives of many underserved Israeli families, helping them thrive and sustain their businesses.
Join us in this meaningful journey and feel the love of Israel in every box.
Join us in this meaningful journey and feel the love of Israel in every box.
