Discover the journey of Tzvika and Adi Zamir as they build Asif, a boutique Israeli cosmetic brand blending science, nature, and family heritage.
Tzvika and Adi Zamir’s story is one of resilience, love for their homeland, and a shared passion for innovation. As the founders of Asif, a boutique cosmetic brand, they have channeled their personal journey and values into crafting skincare products that embody the best of Israel. Combining natural ingredients with cutting-edge scientific processes, Asif is much more than just a brand—it’s a reflection of the Zamirs' commitment to excellence, family, and the land they hold dear. Rooted in Israel's rich landscapes and heritage, Asif products not only nourish the skin but also tell the story of a country that thrives on innovation and tradition.
The Founders: Tzvika and Adi’s Journey
Tzvika Zamir’s path to creating Asif started long before he ventured into cosmetics. A proud Zionist, Tzvika served in the IDF as a paratrooper, eventually becoming an officer. It was during this time that he met Adi, his future wife, who played a pivotal role in his life and later in the development of their business. Their shared experiences, both in the military and in life, strengthened their bond and prepared them for the entrepreneurial journey ahead.
After their service, the couple traveled to the United States, where they sold Israeli cosmetics from carts. This experience exposed them to the world of skincare and planted the seeds for what would later become Asif. When they returned to Israel, married, and started a family, the entrepreneurial spirit that had always driven Tzvika remained strong. He pursued a degree in industrial engineering and worked in various fields, but he longed for something more fulfilling.
The idea for Asif came naturally as Tzvika combined his love for Israel and his passion for creating high-quality products. Named after their third daughter, born during the holiday of Sukkot, Asif, which means "harvest" in Hebrew, it symbolizes gathering the best of nature and family into a venture that reflects their shared values and dedication.
After their service, the couple traveled to the United States, where they sold Israeli cosmetics from carts. This experience exposed them to the world of skincare and planted the seeds for what would later become Asif. When they returned to Israel, married, and started a family, the entrepreneurial spirit that had always driven Tzvika remained strong. He pursued a degree in industrial engineering and worked in various fields, but he longed for something more fulfilling.
The idea for Asif came naturally as Tzvika combined his love for Israel and his passion for creating high-quality products. Named after their third daughter, born during the holiday of Sukkot, Asif, which means "harvest" in Hebrew, it symbolizes gathering the best of nature and family into a venture that reflects their shared values and dedication.
The Brand Philosophy: Science Meets Nature
At Asif, the philosophy is simple: harness the power of nature through science. Israel's diverse landscape offers a wealth of natural ingredients that form the backbone of Asif's skincare line. From the sun-drenched minerals of the Dead Sea to the lush botanical treasures found in the Galilee, Asif incorporates the finest natural elements into their products.
However, Asif goes beyond just sourcing from nature. Tzvika's passion for skincare led him to partner with one of Israel’s leading chemists to develop innovative formulations that blend ancient skincare wisdom with modern science. Their focus on hyaluronic acid, in particular, stands out for its ability to deeply hydrate and rejuvenate the skin. Each product is carefully crafted to deliver visible results while maintaining a connection to the natural beauty of Israel.
However, Asif goes beyond just sourcing from nature. Tzvika's passion for skincare led him to partner with one of Israel’s leading chemists to develop innovative formulations that blend ancient skincare wisdom with modern science. Their focus on hyaluronic acid, in particular, stands out for its ability to deeply hydrate and rejuvenate the skin. Each product is carefully crafted to deliver visible results while maintaining a connection to the natural beauty of Israel.
Some Amazing Products: A Labor of Love
Hyaluronic Acid Formulation:
Asif’s signature hyaluronic acid formulation is a testament to the brand’s dedication to innovation. Unlike many competitors, Asif uses a unique process that ensures smaller molecules of hyaluronic acid, allowing for deeper penetration and enhanced hydration. This not only boosts moisture but also offers significant anti-aging benefits, making the skin look more youthful and radiant.
All-Natural Shampoo:
Developing Asif’s all-natural shampoo was a nine-month journey of perfection for Tzvika. He wanted to create a shampoo that was gentle yet effective, without the harsh chemicals that can dry out hair. The final result is a nourishing formula that cleanses while maintaining the hair’s natural moisture balance, offering a perfect solution for those seeking a healthier alternative to traditional shampoos.
Face Cream:
Asif’s luxurious face cream is another example of the brand’s commitment to quality. Enriched with lactic acid, this cream provides deep hydration, anti-aging benefits, and a powerful antioxidant boost. Tzvika’s dedication to perfecting the texture and efficacy of this product ensures that it delivers visible results, making it a must-have for anyone seeking healthy, glowing skin.
Partnership with Lev Haolam
One of the turning points in Asif’s journey was its partnership with Lev Haolam, our subscription service that connects global supporters with small Israeli businesses. In Asif’s first year of operation, their products were featured in one of our monthly surprise boxes. This partnership provided much-needed exposure and crucial funding that fueled further research and development.
Lev Haolam subscribers have not only helped Asif grow but also played a vital role in supporting a range of Israeli businesses. By showcasing Asif’s products, Lev Haolam has helped bring the brand’s unique skincare solutions to an international audience, making a tangible difference in the company’s early success.
Lev Haolam subscribers have not only helped Asif grow but also played a vital role in supporting a range of Israeli businesses. By showcasing Asif’s products, Lev Haolam has helped bring the brand’s unique skincare solutions to an international audience, making a tangible difference in the company’s early success.
Supporting Israeli Businesses: Why It Matters
Supporting Israeli businesses like Asif goes beyond purchasing a product—it’s about fostering a deeper connection with Israel and helping family-run companies thrive. Every Asif product is a reflection of the country’s innovation and dedication to quality. Through Lev Haolam, subscribers are not only investing in high-quality skincare but also in the growth of Israel’s small business ecosystem.
Asif is more than just a cosmetic brand—it’s a reflection of Tzvika and Adi Zamir’s love for Israel, their commitment to quality, and their dedication to blending science with nature. By supporting Asif through Lev Haolam, you’re not only enhancing your skincare routine but also building a lasting connection with Israel’s people and culture.
Asif is more than just a cosmetic brand—it’s a reflection of Tzvika and Adi Zamir’s love for Israel, their commitment to quality, and their dedication to blending science with nature. By supporting Asif through Lev Haolam, you’re not only enhancing your skincare routine but also building a lasting connection with Israel’s people and culture.
